Harbinger Consultants

Culture + Complexity + Change

LEARNING | Fostering Sustainable Behaviour

In the new year, Linda will be participating in two workshops focused on social marketing for behavioural change in sustainable resource use. The workshops will be presented by the EPA and led by Dr Doug McKenzie-Mohr, an internationally renowned environmental psychologist. The workshops will comprehensively introduce community-based social marketing and show how it is being applied throughout the world to foster sustainable behaviour.

Most programs focused on changing the way we do things have typically relied upon disseminating information. Research demonstrates, however, that simply providing information has little or no effect on what people or businesses do. Behaviour change depends upon people choosing for themselves to do things differently. It’s about the choices we make about the way we live.

Harbinger is committed to ensuring that our work engages integrated and comprehensive methods for planning and sustainability.


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